I found an incredible bargain at London's most expensive attraction.
So why did it take me over 12 years to visit?
Like any other attraction, I scanned the list of potential concessions to see if any applied to me. Striking out there, I noticed some fine print – the admission cost included a ‘voluntary’ donation of nearly 2 GBP. If I was feeling ungenerous I could ask to pay the actual admission price of 19.50. At the very least, I certainly wouldn't be reserving my ticket by telephone. Doing so would actually cost me 2 GBP. I like to skip the lines but not at any price!
One attractive option was to buy an annual membership for 45 GBP This would give me unlimited access to the Tower and four other castles for a year. This would be a fantastic deal if I had more time in London but unfortunately I was only in the city for a few days. Back to the drawing board!
As luck would have it, they did offer a Tower of London tour, one which offered a steep discount on the admission price. In the end I paid only 22 GBP for admission to the Tower AND the two hour tour. Talk about a deal – it only cost me an extra 55 pence!
Normally, London Walks charges 24 GBP for the combined services of their tour and admission to the Tower (which offers the company a generous group discount). 24 GBP would have been a good value on its own – a few extra pounds is a small price to pay for such detailed and personalized service. But since I had previously purchased a “frequent walkers” card (for a one-time fee of 2 GBP!), I was eligible to save 2 GBP on each and every walk. If you’re doing two walks or more, this is a terrific saving and for me it really paid off when I got my 55 pence tour of the Tower!
As always, I welcome and encourage your comments. What do you do to get the best bang for your buck at an expensive attraction?
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