​I can’t tell you when Labrador first hit my travel radar. 

This rugged, remote Canadian region, a part of the province of Newfoundland and Labrador but physically connected to north-east Quebec, is not a spot for a wimpy traveller like me. Distances are far, amenities can be sparse, and the mosquitoes will strip you bare in seconds. Yet the place they call The Big Land has been calling for me for years. Labrador has topped my travel wish list since the beginning of the pandemic. When I had the opportunity to visit as part of the annual Travel Media Association of Canada conference, I knew I had to go.

I dearly wanted to make Labrador’s acquaintance, but it’s doubtful that the region wanted the likes of me. I have no good reason to be enamoured with small Labrador fishing communities like Red Bay and Battle Harbour. My aversion to boats is both legendary and well-founded. Similarly, I can’t tell you why stories from events such as Cain’s Quest, Labrador’s legendary annual 3,100-kilometre snowmobile endurance race capture my heart. I dislike cold weather, sporty things, and noisy fanfare. Frankly, even the process of getting to Labrador is determinedly very non-Vanessa-ish. I like cold foam on coffee, not ferry decks, thank you very much. So, sure, the villages are cute, and the events are spirited, but this is clearly the kind of place I should appreciate through a documentary and not my own Gravol-addled brain. 

Thankfully, my heart is immune to common sense.